Ready-made messages

Swap the brackets. Each one works as an email, a WhatsApp or a LinkedIn message. If you are making an email introduction, copy me in at chris@cjaconsult.com.

1. Email introduction to both of you

Subject: Introduction: [Name] and Chris Adams

Hi [Name] and Chris,

I would like to introduce you to each other.

[Name], Chris Adams runs CJA Consulting. He works with the leaders of law firms and consultancies. He works out what is holding the business back, recommends what to do about it, and makes sure it gets done. When you mentioned [what they said], I thought of him.

Chris, [Name] is [role] at [firm].

I will leave you both to take it from here.

2. Short message, before you introduce

Hi [Name], you mentioned [what they said]. I know someone who helps with exactly that: Chris Adams of CJA Consulting. He works with the leaders of law firms and consultancies to work out what is holding the business back and what to do about it. Would you like me to introduce you?

3. When a client asks you for a website, social media or similar

Hi [Name], before we start on the [website], it may be worth a short conversation with Chris Adams of CJA Consulting. He helps firms work out who they are trying to reach and what they need the [website] to do, which will make the work I do for you more effective. Would you like me to introduce you?

4. A UK or US firm looking at the Gulf

Hi [Name], you mentioned you are looking at [Dubai / Abu Dhabi / Riyadh]. Chris Adams of CJA Consulting is based in Dubai and helps UK and US firms work out how to enter the Gulf: who to target, who to partner with and what to do first. He spent sixteen years inside law firms including Freshfields, Hogan Lovells and Al Tamimi. Would you like me to introduce you?

5. When an introduction feels like too much

Hi [Name], this short assessment might be useful: “Are you solving the right growth problem?” It takes about five minutes and gives you a result about your own business, with no sales call attached: https://cjaconsult.com/quiz/solving-the-right-growth-problem

6. When a firm wants to hire someone senior to bring in work

Hi [Name], you mentioned you are thinking of hiring [a head of business development]. Before you do, it may be worth speaking to Chris Adams of CJA Consulting. He can step in part-time as a senior commercial lead: he works out what the firm needs, sets the plan, and builds or leads the team that delivers it. That can be quicker and less risky than a full-time hire. Would you like me to introduce you?

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